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 Markets have become more challenging for operators as technical complexity and uncertain market demand increase the inherent technology and business risk of launching new services. Converged digital home and multimedia services in particular require: • Mastery of new marketing skills for data and multimedia applications • Highly-specialized expertise in IT and media technologies • Cost efficiency in service creation and delivery • Even for mature services, ongoing cost pressures force operators to constantly seek new savings potentials.  Hosting is an attractive business proposition, replacing traditional investment in equipment and people skills, as well as the corresponding technical and financial risks, with a much more flexible pay-as-you-grow business model. Buying equipment and software as a service can improve time to revenue, will minimize start-up costs and assures transparent cost structures. Most importantly, however, hosting eliminates much of the inherent technology and business risk of launching new services. Hosting also offers an attractive value proposition for mature markets. By outsourcing established services such as SMS or MMS and procuring them as a hosted service, operators can substantially reduce total cost of ownership.  To help reduce total cost of ownership, we can address different needs for communication providers, at different phases of the service lifecycle, including: • Hosted trial and launch to lower the time to market and risk of launching new applications and services such as Surveillance, Home Safety or Healthcare Services. Our end-to-end package includes operations, consulting, platform enablers, managed applications, content and compatible customer premises equipment. • Outsourced messaging platforms to support platform upgrades, reduce total cost of ownership and minimize capital expenditure for services such as MMS, SMS, voicemail and push email. • Hosted MVNO to enable Mobile Virtual Network Operators and other new mobile entrants to offer Digital Home value-added services – without having to invest in platforms, facilities and operations. • Hosted content and applications to enable operators to offer video downloads or streaming, together with a broad range of other mobile applications, services and content from third-party developers and media companies around the world. 
For information about our industry leading Value-Added applications portfolio:
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